Job description for Academic Marketing Communication at Bali Culinary Pastry School
Key Responsibilities
- Develop and implement marketing communication strategies to increase brand awareness and student enrollment for Bali Culinary Pastry School.
- Promote academic programs, including Culinary, Pastry & Bakery, Career Access, and other educational programs through various marketing channels.
- Create and manage engaging marketing content for social media, website, email marketing, brochures, presentations, and other promotional materials.
- Develop compelling communication materials highlighting academic programs, facilities, student experiences, activities, alumni success stories, and career opportunities.
- Manage communication with prospective students and parents through WhatsApp, email, phone calls, social media, and other communication channels.
- Respond to inquiries and provide accurate information regarding academic programs, admission procedures, tuition fees, facilities, schedules, and career opportunities.
- Follow up on leads and inquiries to support the student recruitment and enrollment process.
- Plan and execute marketing activities such as school visits, education fairs, open houses, workshops, seminars, campus events, and promotional activities.
- Build and maintain relationships with schools, universities, hospitality companies, culinary professionals, communities, media, and potential business partners.
- Support the development of strategic partnerships and collaborations to increase brand exposure and student acquisition.
- Coordinate with the Academic, Admission, Creative, Digital Marketing, and other internal teams to ensure smooth execution of marketing campaigns and activities.
- Prepare marketing presentations, promotional materials, and communication tools for both B2C and B2B audiences.
- Monitor and evaluate marketing campaign performance based on leads, inquiries, engagement, conversion rates, and enrollment results.
- Prepare regular reports on marketing communication activities and provide recommendations for improving campaign effectiveness.
- Conduct market research and competitor analysis to identify trends, opportunities, and potential target markets within the culinary, pastry & bakery, hospitality, and education industries.
- Ensure consistent brand messaging, tone of voice, and visual identity across all marketing communication channels.
- Support promotional activities and collaborations with industry partners, alumni, professional chefs, and other relevant stakeholders.
- Contribute creative ideas and initiatives to strengthen the school's brand positioning and student recruitment efforts.
- Perform other marketing communication and student recruitment duties as assigned by management.
Qualifications
- Minimum Diploma (D3) or Bachelor’s Degree (S1) in Marketing, Marketing Communication, Communications, Public Relations, Business, Hospitality, Education, or a related field.
- Minimum 1–2 years of experience in Marketing, Marketing Communication, Digital Marketing, Education Marketing, Sales, Admission, or a related field.
- Fresh graduates with relevant internship, organizational, or project experience are welcome to apply.
- Strong communication, interpersonal, and persuasion skills with the ability to build positive relationships with prospective students, parents, partners, and stakeholders.
- Fluent in English, both written and spoken.
- Good understanding of digital marketing, social media marketing, content marketing, and lead generation.
- Able to create and manage engaging content for social media platforms such as Instagram, TikTok, Facebook, and WhatsApp.
- Strong copywriting skills with the ability to develop engaging and persuasive marketing messages.
- Confident in public speaking, presentations, and face-to-face communication.
- Comfortable conducting school visits, education fairs, open houses, workshops, campus presentations, and other promotional events.
- Strong follow-up skills with a target-oriented and results-driven mindset.
- Good negotiation, networking, and relationship-building skills.
- Able to work independently and collaboratively as part of a team.
- Creative, proactive, communicative, organized, and highly motivated.
- Able to work under pressure, meet deadlines, and achieve marketing and student recruitment targets.
- Proficient in Microsoft Office and Google Workspace.
- Basic knowledge of Canva or other content creation/design tools is an advantage.
- Experience or knowledge in the culinary, pastry & bakery, hospitality, or education industry is a plus.
- Willing to travel or conduct off-campus marketing activities when required.
- Based in Bali or willing to relocate to Tabanan, Bali.
