Intro to Programmatic Advertising
by
Glints GLINTS
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Regular Ticket
Sales ended1 ticket is valid for 1 person.
Sales end on 23 Jan 2021 - 05:00
IDR 150,000
IDR 150,000
Location
Online
Date & Time
Saturday, 23 Jan 2021, 08:00 -
Saturday, 23 Jan 2021, 09:30
Categories
Description
[Online Glints ExpertClass] Intro to Programmatic Advertising Series Background:
In 2021, 88% of digital display marketing in the US is projected to be done via programmatic advertising (emarketer.com). Though its popularity hasn’t risen in Indonesia, Programmatic has been identified as the most effective, efficient and valuable types of marketing automation out there. In today’s multi-channel environment, an automated process is highly needed to reach maximum efficiency. Programmatic is using data that indicates the user's interests, geographic location and specific consumer profile to make bidding decisions which enables hyper-targeted ad campaigns that make the best possible use of their budget and that self-adjust based on available advertising.
What will you learn?
- Understand what is Programmatic Advertising and how it works
- Understand the terminologies and components in programmatic advertising system
- Understand different types of programmatic advertising and the pros & cons
- Know the difference between Programmatic and RTB
- Understand how to use data to strengthen the buys
- Know the best practices of Programmatic Advertising
This class is suggested for:
- Paid media marketing strategist
- Ads Manager
- Media Buyer
- Media Planner
- Campaign manager
Location
Online
Date & Time
Saturday, 23 Jan 2021, 08:00 -
Saturday, 23 Jan 2021, 09:30
Categories