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IMC blends all the communication tools (marketing, advertising, public relation, etc) to give the maximum impact. It standardizes every form of communication that our business does, from brand guidelines, until how the customer services communicate with end-users directly. Cost and effort needed will be reduced and the plan will be more efficient. As similar messages get delivered into different channels, it will develop trust, loyalty and a sense of attachment among customers.
In this class, you will learn how Integrated Marketing Communication strategy is implemented in different functions in your business and achieve better marketing results. Book your seat now to learn more about it with Marisca Surahman, Corporate Communication Manager at BRI Life!
In this class, you will learn about:
The basic concept of IMC (IMC framework and how it works, Drivers and barriers in IMC implementation, Identifying IMC strategic options)
Able to develop key message of the brand in strategic way (Buyers persona and segmentation, Market Research and Brand Insights, Creating powerful story for your brand)
How to maximize the IMC planning to get measurable result
This class is suggested for:
This event will be conducted in Bahasa Indonesia
Participants are advised to register to the Zoom link, 2 hours maximum before the event start
This event will be held via Zoom. So, please be advised to download Zoom and sign up/sign in through your Zoom account before the event start
The invitation Zoom link can be accessed through Tiket Saya section
Be sure you enter your full name and personal email correctly and valid
Please kindly check your Spam Box if you could not find the email regarding the Zoom link in your inbox
Please feel free to reach out to us at [email protected]
if you need any concerns or further assistance