Deskripsi
Hyde Concept is a modern lifestyle brand under PT Hyde Lifestyle Group, a creative company headquartered in Jakarta, Indonesia.
We build experiences that connect fashion, coffee, and culture, creating a unified brand ecosystem that reflects modern urban living.
Our fashion line, h./Label, focuses on contemporary everyday wear with minimalist aesthetics and functional design. Beyond fashion, Hyde Concept also explores other lifestyle verticals including coffee, creative studio, and hospitality, all driven by the same design-led philosophy.
While our registered head office is in Jakarta, our creative and operational team is primarily based in Bali, working in a hybrid and remote environment to support digital, marketing, and production initiatives.
